Apricité Studios is a Swedish founded, Sydney based online store for elevated statement essentials.
We are a female owned, self-funded, more sustainable, small business and we're eternally grateful for your support.
Behind the name.
Apricité comes from the word Apricity (noun.) meaning the warmth of the sun on your skin on a winters day. To us that symbolises that beauty is to be found in the little things. We wanted our pieces to carry that message and for them to be that little something that brightens your day.
We have engraved the Apricité logo on all our clips with the idea of letting them serve as a reminder to stop and appreciate those small moments, for they are what makes life so magical.
"I remember when I bought my first hair clip. I fell in love with the idea of it, but couldn’t stand the execution. It was made of plastic, it was brittle, the color choices were limited, it kept falling out of my hair because the hold wasn't strong enough and the claws were digging into my scalp making it almost impossible to wear for any length of time.
So I went on a mission - I wanted to create the perfect hair clip that would solve all my problems while being the perfect statement accessory while also being a better option for the environment. I wanted to create a luxurious, high quality claw clip available in both staple colors as well as fun limited edition colors and patterns following the seasons latest trends."
All of our clips are hand made from bio-acetate, a material created using plant fibers derived from wood pulp or cotton. Other than being made from natural fibers, acetate also has a more luxurious feel to it and is a lot more flexible than plastic making it incredibly durable and comfortable to wear.
Say goodbye to plastic hair clips. Say hello to Apricité.